7 Digital Marketing Tips for Increasing Traffic to Your Website
Our world is currently in the midst of a digital revolution that is turning us into a technologically driven and reliant society. And in a world where the constituents are inclined to quickly adapt to the evolution of technology, the only thing that businesses can do to stay relevant is to adjust and embrace all of these changes as well, whichever they may be.
More and more people are using the Internet to do all sorts of things, like researching and purchasing essential products, looking for local service providers and availing their services, booking plane tickets, and reading the news; and the best thing that organisations can do to reach these consumers is through digital marketing.
Digital marketing offers a range of benefits to businesses of any size. Above all, it is a revolutionary form of marketing that allows companies to reach their audience in a cost-effective, measurable way that is miles better than traditional methods.
Today, we will share with you a number of digital marketing tips and tricks that will help you increase the amount of traffic coming to your website. Let’s begin.
Consistency is the Key
Consistency is considered a good practice in digital marketing, because majority of today’s most important group of consumers (the Millennials) crave to see a consistent experience from the brands they interact with, no matter the platform where they chance upon it. You can achieve consistency with your campaigns by designing them in unison and putting everyone in your team on the same page. For instance, you should have a team assigned to do SEO and content creation, and personnel tasked to promote the page on different channels.
The Power of Data
One of the best things about the digital age is that it’s easier to gather information about customers and their behaviour. But gathering the data alone is not enough to help you succeed. You will also need to analyse the data so you can make the necessary adjustments to help improve your campaign.
Interact with Customers
Interacting with your customers is an excellent way to get quality content ideas. You can ask them about anything — from their reasons why they did business with you, to their specific pain points — and use everything you learned on your next content, whether it’s a social media post, a blog post, or an article. The insights you’ll get from them can also be used to help you make well-informed business decisions in the future.
Take Advantage of Video Marketing
Video marketing is deemed the next best thing in the digital marketing world, and data backs all of the hype up. According to a study, online video is a marketing tool that is 600% more effective than both direct mail and print combined. And according to a report, landing pages with videos enjoy conversion rates that are 80% higher than those with text or image content only. Looking at those, it’s evident that videos are simply much better than other content. Therefore, you’d be a fool if you don’t start incorporating them into your website.
Insert Powerful Graphics in Emails
While videos can help you enjoy better results in your social marketing and advertising campaigns, graphics can help you effectively engage with your clients in emails – but not just any image. You need to use creative and engaging graphics that are sure to grab their attention, because using the right images increases the odds that a recipient will turn into a captured click and potentially into a customer.
Email Automation is the Future
Marketing automation is a very powerful tool that brands can use to help them engage with customers at exactly the right moment. It basically allows us to keep track of multiple prospects easily and send them a message that is custom-tailored to their needs. When someone visits and interacts with your webpage, for instance, you can send them an automated message that contains the right bits of info to encourage them to take action. .
Consider the Differences Between Each Platform
Assuming that you’ve established a presence for your business on multiple platforms, you need to consider the fact that each of today’s most popular social platforms has its own content preference and peak engagement times. This means that, for best results, you need to adjust your posting schedule and content style according to your audience on each platform.
For example, the more serious folks at LinkedIn would probably not appreciate reading the type of content that appeals to the mixed audience found on Facebook or Twitter. Therefore, you need to create content that is tailored to the preferences of the audience on each platform.
And when it comes to the time of posting, you need to consider the peak engagement times of the users on each platform. Twitter users are active during lunch time and early evenings, Facebook users are usually at their peak during the weekends, and people on LinkedIn often engage a lot on work weeks during break times.