7 Reasons to use Facebook Advertising
Advertising has long been one of the most effective ways for businesses to promote their products and services in a broader scale, and any organisation with a good advertising campaign could benefit from having improved brand awareness, increased sales, and so much more.
Ever since the advent of social media, Facebook advertising has been a part of countless advertising strategies for many reasons. Above all, advertising on the popular social media platform has been a proven method for businesses to make heaps of cash.
However, some people aren’t completely sold on the idea of running an advertising campaign on Facebook, thinking that their existing advertising efforts are good enough to get their business going.
If you happen to think like them, let me tell you this: you have no idea how much money you’re losing each day you’re not advertising on Facebook. Here are the reasons why:
People spend a lot of time on Facebook
Did you know that Facebook has 2.23 billion active monthly users? That’s like 1/3 of the world’s total population. And on average, 1.59 billion users log onto Facebook on a daily basis. When you have the opportunity to run an advertising campaign on a platform being used by billions of people who come from different walks of life, you do it without hesitation. With billions of daily active users, the chances that potential customers will see your ad are incredibly high.
Boosts revenue and profits
There’s a simple reason why Facebook advertising is extremely popular in the world of online marketing: it actually works. Whether you’re the owner of a small or large business, Facebook advertising will help drive more revenue and profits to your company. Facebook is, without a doubt, the largest social media platform out there, and running a solid advertising campaign on a platform with billions of daily active users is sure-fire way to get your product and service offerings in front of a larger audience, some of which can turn into paying customers.
Offers powerful audience selection tools
When you run an advertising campaign on Facebook, you have the freedom to customize everything so that it reaches and engages your exact target audience. From purchase behaviours to age demographics to interests – the targeting options of Facebook advertising will allow you to reach your core target audience. It’s essentially among the most powerful audience selection tools in all of advertising.
Increases website traffic
Website traffic plays a vital role in the success of a company, especially smaller businesses. The gist is that the more traffic a website receives, the more opportunities a business has to give an impression to a user which can potentially turn him/her into a paying customer. Facebook advertising can be used to execute a website click campaign that will send your target audience directly to your website. The fact that Facebook advertising is cost-effective and comes with an amazing audience targeting feature makes it better than other advertising methods.
Effectively builds brand awareness
Every business owner knows all too well about the significance of building brand awareness and how it’s pivotal to the overall success of any consumer. Because if consumers aren’t aware of a particular brand’s goods or services, they are less likely to engage with that business. And when it comes to increasing brand awareness, Facebook advertising has been proven to deliver outstanding results. The odds that a customer will choose your business over the competition will increase with Facebook advertising.
More affordable compared to traditional media
Advertising on a massive social media platform such as Facebook sounds like it would cost you an arm and a leg to run even the most basic advertising campaign. However, that’s not the case as Facebook advertising is among the cheapest forms of advertising that are available out there. How cheap? Well, the average cost to reach 1,000 people is $5. That’s a lot of times better than having to spend an exorbitant amount of money on TV commercials or radio advertisements to achieve the same goal.
Quickly and efficiently drives traffic and conversions
When it comes to driving traffic and conversions in a fast and efficient manner, Facebook advertising is one of the best in the industry. Therefore, if time is of the essence and you’re looking for immediate results, Facebook advertising is the way to go.
Are you interested in running a successful Facebook advertising campaign for your business? Contact us today so we can discuss your needs in detail.