3 Facebook Advertising Tips for Increasing Traffic to Your Website
With billions of daily active users, Facebook offers countless opportunities for businesses that are looking to spread brand awareness, reach more consumers, and maximize profits.
Aside from the massive audience it possesses, the popular social media platform is loaded with features and insights that marketers and advertisers can use to their advantage.
While Facebook advertising is an incredibly effective tool for marketing, it’s not a plug-and-play feature that allows you to start a campaign with a few clicks and after a few days guarantees immediate success. That’s not how it works.
In order for you to succeed in Facebook advertising, it helps to learn about what some of the best practices are when running a campaign on the platform. So, today, we will share with you a few tips on how to be successful with your Facebook advertising campaigns.
Shall we begin?
Create engaging video ads
Facebook has been giving incredible importance to video ads on the platform, with no signs of stopping anytime soon. In fact, video ads are huge in Facebook marketing, especially in Facebook Ads. Businesses that leverage video ads have a higher chance of experiencing a higher engagement rate and better organic reach when compared to other forms of content, which is impressive considering that the organic reach on the platform has been declining for past few years.
The thing about video ads is that videos are more interesting than other types of content. For instance, a person seeing a text or image advertisement may lose interest after reading the first two sentences, but a 20-second video advertisement will likely get their attention and keep them engaged until the end. Aside from that, Facebook users are watching more videos, with the platform getting more than 8 billion average daily video views from 85% of its total users. This means that leveraging video ads on your Facebook advertising campaigns will give you a better reach, along with a higher chance of increasing brand awareness.
However, you also need to ensure that the video advertisements you create are structured correctly so that your campaigns will succeed. Your Facebook video ads must be able to get the attention of the viewer during the first 4 seconds so as to make it more impactful and interesting. You also need to focus on producing videos that can impress the viewers, even with the absence of sound. This is because most Facebook users by default watch videos on their newsfeed without the sound on, and the video must be interesting enough for them to be compelled to turn the volume up on their own.
Make a landing page for every advertisement
Landing pages are one of the most important elements in a paid social advertising campaign, and very rarely does it happen that an ad isn’t connected to a landing page. If you’re wondering why, it’s because landing pages can do two things: they give you the ability to determine the results of your ad spend, and they give you the opportunity to grab the attention of the users and educate them about your product or service offerings, which gives you a better chance of turning them into a customer or a lead.
Facebook advertising isn’t cheap. It’s cost-effective when compared to other forms of advertising, but it isn’t cheap. That is why you want to make each click count by accompanying all of your ads with a landing page. But not just any landing page. It should a well-constructed landing page that is great enough to increase your chances of achieving a better return on investment. And when it comes to creating an effective landing page that is sure to give you better conversions, you should improve the visual elements, avoid overcomplicating the design, make interesting, relevant copy.
Focus on reaching the right audience
One of the most common mistakes that newbie Facebook advertisers make is they often try to increase their reach to a large group of people instead of focusing on reaching the right audience. Though we understand their logic, thinking that the more people they reach means they have more opportunities for conversions, it’s actually not the correct approach on Facebook ads. It essentially defeats the purpose of running an ad on the platform, and also reduces your chances of succeeding and getting positive returns on your ad investment.
When your ads are targeted towards a more specific group of people, your chances of getting more conversions increase as time goes by. But before you run this type of ad campaign, make sure that your content is engaging and that it resonates well with the interests and core values of the audience you’re targeting. It also helps to understand them and their choices, including the platforms they usually use, the tone they prefer, and their general preferences. This is because knowing your audience better gives you a higher chance of reaching and engaging the right people.